Situation
A biopharmaceutical company launching an innovative digital therapeutic needed to identify influential and credible Digital Opinion Leaders to engage in launch strategies.
Adnexi Approach
We deployed the Adnexi platform to perform a search for digital opinion leaders. We searched for DOLs that met the established criteria set with the company regarding:
- Identify and profile Digital Opinion Leaders
- Measure influence and credibility among target audiences
- Engage in disease and product awareness efforts
- Adnexi identified, profiled and tracked Digital Opinion Leaders posting relevant content
- Adnexi Influence Mapping (AIM) methodology to survey psychologists, psychiatrists and primary care doctors to measure credibility and influence of DOLs
- Adnexi engaged selected DOLs to increase awareness
Results
77
Digital Opinion Leaders identified, profiled and tracked on the Adnexi platform
160
Related healthcare providers surveyed to measure credibility and influence
10+
Influential and credible DOLs engaged in launch efforts
Better awareness of product and digital therapeutics.