Situation
A biopharmaceutical company conducting a clinical trial in a rare oncologic mutation hired Adnexi to increase awareness of the clinical trial via Patient Advocacy groups in cancer.
The Approach
- Identify and profile Digital Opinion Leaders & PAGs
- Engage in clinical trial awareness by providing IRB-approved materials with tracking codes
- Adnexi identified, profiled and tracked Digital Opinion Leaders posting relevant content
- Adnexi engaged selected DOLs to increase awareness
- Adnexi provided already existing IRB-approved materials
- Adnexi measured impact of DOLs
Results
17
Influential and credible PAG DOLs engaged in trial awareness effort
144
Discussion Guides downloaded by potential subjects to discuss with doctor
95
Pre-Screeners completed in 7 months
14
Subjects enrolled (18% of the trial)